Design

When first approching this assignment, I was going to remodel the Lay’s logo. This logo as a long history, and has been through mutiple interactions. Here I break down my main take aways.

I then go on to make multiple sketches of possible redesigns. However, I soon decided to take advantage of the project, and make my own logo brand.

TATO comes from the word “potato”, and as a baked product I really wanted to push the "sun" connection of the product. I take many notes from lays to create a warm and inviting character for the product.